How Do You Name Your World?

Or your city? Or your adventure?

My friend is taking his time in coming up with just the right name for the D&D world he created. He told me that naming a whole world is a big deal. I had thought about that earlier and was ready with the response: "Seriously? Ours is called Earth."

When naming your world, do you take time to methodically pick the perfect name that integrates perfectly with the setting you have created? Or, do you grab the first generic term that seems appropriate? I'm interested in this process.

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